Over the past seven months I have sampled at expos, trade shows, health foods stores, and grocery stores. The information gathered during this period will enable us as a company to zero in on our targeted demographic with a strong message about our product.
The problem that we mainly see is that most people really do not take supplements seriously. They take the one most available, or perhaps the cheapest. They end up buying low quality products. Most of these people base their health on how they feel. When old age nears or a health problem or an illness strikes, they began to understand the need for a supplement. We must stress in all advertising; “Just because you feel healthy now, does not mean you don’t need a supplement”.
People react favorably to products, services and communication strategies that help them to fully enjoy life, but as more and more companies make claims for their health product, people have become increasingly conscious of misleading claims. Claims that can not be supported and are misleading have lead to a high proportion of people not trusting health product manufacturers. They rely on advice from doctors and friends.
A health store customer is more brand-loyal and more knowledgeable about health supplements than the typical grocery store customer.
Overweight people do not buy and do not sample.