Janeen talks about our company and our Activz products.  We sell raw, pure, natural. whole food nutritional shakes and multi-vitamins.  You can purchase on line at www.activznutriton.com.

Give us a “like” on facebook at Activz Honest Nutrition and you will be entered to win a 30-day supply of our VMA Whole Food Multi-vitamin.  That a $39.95 value.

Shipping is always free on line.

A 2-minute video about us. Click HERE to view.

Last Saturday we had the opportunity to enhance our Activz brand and increase our product visibility by promoting our Activz Whole 9 Meal Replacement and our Activz VMA Multi Vitamins at the National Gluten Free Expo in Salt Lake City.

This expo put retailers, manufacturers, brand owners and marketers of Gluten Free products under one roof where attendees could touch, taste, and buy the latest in Gluten Free products from a variety of vendors. The diversity of the attendees made this expo an important forum for exhibitors with a wide range of products. The event was well planned and from what I observed the execution was flawless.

There were lots of cool products ranging from Snappy Daddy’s BBQ Sauce to Squatter’s Gluten Free Beer. I must have eaten thirty different types of bread and cookies and brownies and snack bars.

I don’t know the number of people that passed through the front door, but our booth was busy from the opening to the closing.  We had well over 1200 people sample our products; that’s close to 3 samples every minute.  The three people working our booth, me included, were busy and happy all day.  I didn’t talk to one exhibitor or attendee that did not have a great time.

Visit my site at  http://activznutrition.com/

Last weekend my company, Honest Nutrition, was an exhibitor at our county’s ‘green expo’.  A variety of exhibitors explained the latest environmentally friendly products and services to attendees such as alternative energy, green building and remodeling, water ecology, natural gardening and health and wellness; to name a few.

One booth seemed a bit out of place, a bank vice president giving advice about responsible investments. Kind of strange; a bank and responsible investments?

I learned that ‘Bee Keeping’ is a thriving hobby, can be a good business, and the benefits to the world are plentiful.  The beekeeper told me bees pollinate all sorts of plants, the ones we eat along with the ones wild animals eat.  And of course bees make honey and everyone likes honey.

I learned from the ‘windmill and solar’ folks that I can save money on electricity by installing either a windmill or a few solar panels.  While upfront costs are still a bit high, the man told me there’s federal and state grants or incentives to supplement the cost.

One exhibitor showed me the art she made from junk mail and one guy made art from recycled bike tires and another made drinking glasses from recycled pop bottles; pretty cool.  I now know what I’m getting my sisters for Christmas.

One woman made fashionable purses from old belts and sweaters.  She said it was simply recycling items at the end of their life-cycle.  Another woman turned old blankets into bedroom curtains and still another woman turned old curtains into dresses, or maybe it was vice versa, but for me,  the real beauty was in the creative ways these women made one-of-a-kind items.

I also found out we should use cold water to wash our clothing and we should line-dry our clothes year round. This was needed information because last month my clothes dryer broke.  As soon as I found my wife I told her about the line-dry idea.  ”We can save money darling. We don’t need a new clothes dryer.” That didn’t go over very well.  I can tell you right now there will not be a clothes line in our back yard.  A new dryer in the laundry room; yes.  Clothes line in the back yard; no.

I learned a lot from the exhibitors I spoke with and I came away smarter.  Did you know that an average adult generates about five pounds of garbage each day? I recommend everyone attended a ‘green expo’.

My website is http://activznutrition.com/Index_02.html

Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Nothing synthetic is used in our process, nothing synthetic is added.

All vitamins and nutrients are from Organic Fruits, Organic Vegetables, and botanicals.

More information can be found at: http://activznutrition.com/VMA_MAIN.html

For the past few weeks I have been spending a few hours each day giving samples of Activz VMA Whole Food Multi Vitamins to shoppers at various grocery stores.

Day after day shoppers surprise me with how much they don’t know about vitamins.  Take Margaret C. as an example.  Margaret is a 56 year old woman who has raised 4 children.  ”I don’t know what is in the vitamin I take or if they will keep me healthy.”

Margaret and I talked.  I explained to Margaret that her synthetic vitamins are man-made in a laboratory. In the world of chemistry they may be identical to whole food vitamins, but there is a big difference between these “man-made” vitamins and natural vitamins once they enter her  body.  They act different from whole food natural vitamins.

Let’s take Vitamin C, the most highly processed vitamin there is.  The ‘man-made’ form is ‘Ascorbic acid’. Ascorbic acid is not really vitamin C, it is the outer ring that is the protective shell for the complex known as Vitamin C.  In natural vitamin C inside this outer ring you find Factor K, Factor J, Factor P, and Ascorbinogern Ascorbic acid.  These compounds are missing from ‘man-made’ vitamin C (ascorbic acid).

To better understand this think of an egg.  When you consume acsorbic acid you are eating the shell, nothing else.   When you consume natural vitamin C, as found in our VMA Multi Vitamins, you are consuming the whole egg.

Here’s what happens when you consume ‘man-made’ vitamin C.  Your body must gather the missing components from your tissues in order to make the vitamin a complete complex.  It’s like eating an egg shell and having your body supply the yolk and egg whites.  It is not good.  If your body does not have the needed components. it eliminates the Ascorbic acid in your urine.

While talking about my Activz VMA Multi Vitamins in a heath food store last week I had a wonderful conversation with an elder lady.  She sampled Activz VMA, my whole food multi vitamin, smiled and said to me.  ” Good health is not something you buy from a store.  Good health comes from  the choices you make.”

“Please continue,” I said.

“You have to pay attention to the foods you eat, you have to exercise and you have to work in your yard as much as you can.  Flowers make you happy.”  she smiles and continues. “I quit smoking years ago, used to smoke Chesterfield longs. Back then people didn’t know smoking was bad for you.  I quit smoking because my friend always complained about the smell in the damn car.  I wanted her for a friend, so I quit.”

She walks around the small store for a short time and comes back to my table.  ”Overweight, that’s the problem most people have,  too much fried food, too much beer.  I like beer, drink a glass every night.  I don’t drink that light stuff, tastes like water.”

Another lady enters the store and speaks. “Mom, are you ready to go?”

The older lady looks at her daughter and continues talking to me. “Shes the one that needs vitamins.”

“Mom, I am not buying vitamins.”

“I have her and two other daughters. I am 93. After all these years my damn kids still don’t listen to me. I will probably out live all of them.”

She turn and walks out.

What wonderful advice this woman gave us.

Good health comes from  the choices you make.

As I have wrote before, I sample VMA at retail outlets for my company, Honest Nutrition out of Salt Lake City, Utah.

Activz VMA is a complete mutli vitamins.  VMA stands for vitamins, minerals antioxidants  VMA is the ultimate whole food multivitamin with vitamins, minerals, enzymes and antioxidants from nature.

VMA vitamins are from organic fruits and vegetables.

VMA gives you the proper amount of vitamins, minerals and antioxidants to ensure all whole food nutrients work well within your system.

Using a potent blend of fruit, vegetables and herbal powders for enhanced antioxidant strength VMA covers all of the vitamin, mineral and antioxidant needs your body requires.  From whole-food derived vitamins and antioxidants, to patented amino acid chelated minerals, only the finest and highest grade ingredients have been used. A proprietary blend of plant enzymes has been added to the formula thus enabling your body to better absorb the vital life-giving vitamin and mineral nutrients in this formula.

A pre-measured VMA daily powder packet mixed with 4 ounces of water gives you a powerful whole food supplement that provides your body with 12 whole food vitamins in the proper amounts and 9 essential minerals, including calcium.  These minerals play a vital role in almost every reaction that takes place in the cells of your body.  VMA also provides you with plant enzymes to ensure optimum digestion of the vitamins and minerals plus VMA contains powerful whole food antioxidants to aid in preventing disease.  VMA is the complete package.

VMA feeds Good Health.

I have some great video the further explain this amazing multi vitamin at  http://activznutrition.com/VMA_MAIN.html

It’s Saturday and I am sampling Activz VMA Multi Vitamins in a local grocery store.   The idea behind this Saturday project is to put product samples in the hands of active consumers at the right time and the right place.

Sally is at my sampling table. She has just finished tasting VMA.  Sally is wearing green “scrubs” and a name badge from a local hospital. She is a nurse.

Sally has a bright smile and an air of confidence. “Tastes pretty good.” She picks up a VMA box and reads the side label.  ”I have been looking for something like this. The vitamin C is real vitamin C, not Ascorbic Acid. I like that fact.” She says.

(Note: Ascorbic acid is synthetic vitamin C and it’s found in just about every processed food. There’s none in VMA.)

Sally continues, “Your Vitamin C comes from acrerola cherries, wow, that is so cool.”

I don’t say a word. Sally is selling VMA  for me.  A few more shoppers have gathered around my table and they are listening to her.  She is on a roll, telling everyone why their body is more receptive to whole food vitamins and how well one’s body will absorbed them.

Four or five shoppers have picked up a sample cup. “How long will this box last?” one asks.

I reply, “There are 30 pre-measured daily packets in each box; a 30 day supply.”

A woman puts a box in her basket, another woman says she will buy a box on payday.  I am selling, or rather Sally is selling.

Then Becky stops at my table.

There are probably shoppers in the store who think Becky should be wearing more clothing while shopping in this family grocery store…

Becky picks up a box and says, “Is there potassium in this?  My doctor says I need potassium.”  Becky’s basket has a bunch of bananas in it.

Every high school age boy in the store is at my table and they are not interested in VMA or Sally or me.

Sally, the nurse speaks. “Actually, bananas are only moderately high in potassium.” she points to Becky’s bananas. “Lots of other fresh foods are even better sources of potassium.  A baked potato and a small cantaloupe have more potassium than a banana.”

I speak, “No, VMA has no potassium, but it has 9 other essential minerals.”

Becky picks up a box, puts it in her basket. “I will try this.”  She leaves and the high school age kids also leave.

Sally smiles at me and says,.  ”That was an easy sale.”

A middle aged man speaks up, “Your box says no synthetic ingredients.  Does that mean it really has nothing synthetic?”

“Yes.”

He continues, “I bought a bottle of supplements last month labeled “whole food”,  but when I got home and went on line and read about the ingredients they were not all whole food.  I really don’t trust you supplement companies.”

Sally answers for me:  ”I am a nurse and I have researched supplements a lot and I agree with you.  A lot of synthetic supplements label their product “natural”.  I read that if 10% of the product is natural substances the manufacturer is allowed to use “natural” on the label. She continues, “Lots of supplement companies also use organically grown. Actually anything containing a carbon atom can be organic.”

I really don’t want to interrupt her, but her darn phone rings.

I finish for her. “Make sure any supplement you buy is is plant based and has been certified “organic” by a federal or state agency.”

Sally is now walking away, talking on the phone.

Sally actually sold 6 boxes for me.  I love Sally.

By the way, on my web site you can research food ingredients. http://activznutrition.com/Glossary_NEW.html

Over the past seven months I have sampled at expos, trade shows, health foods stores, and grocery stores. The information gathered during this period will enable us as a company to zero in on our targeted demographic with a strong message about our product.

The problem that we mainly see is that most people really do not take supplements seriously.  They take the one most available, or perhaps the cheapest. They end up buying low quality products.  Most of these people base their health on how they feel.  When old age nears or a health problem or an illness strikes, they began to understand the need for a supplement.  We must stress in all advertising; “Just because you feel healthy now, does not mean you don’t need a supplement”.

People react favorably to products, services and communication strategies that help them to fully enjoy life, but as more and more companies make claims for their health product, people have become increasingly conscious of misleading claims. Claims that can not be supported and are misleading have lead to a high proportion of people not trusting health product manufacturers.  They rely on advice from doctors and friends.

A health store customer is more brand-loyal and more knowledgeable about health supplements than the typical grocery store customer.

Overweight people do not buy and do not sample.

It’s Friday afternoon and I’m inside a grocery store in Draper, Utah with my innovative in-store sampling table and display.  It’s time to do a little market research and introduce our Activz VMA multi vitamins to shoppers. I have one ounce cups lined up on my table, my brochures are in a nice display box, and I have shinning new boxes of VMA on my table. I’m ready to rock and roll.

A few busy shoppers pass without acknowledging me. Their carts are full.  What beer did to Milwaukee, diet coke is doing to Draper.

Alice, an unhealthy looking woman I estimate to be 60, smiles and stops. To say the least Alice is over weight. My goal is to sell Alice a healthy product.   VMA will help Alice regain her health.  But I know I have a better chance of getting LeBron into a Cleveland uniform than I do selling VMA to Alice, but it’s slow so I ask.  “May I give you a sample?”

Alice; “I’m allergic to that.”

Me; “You’re allergic to what.”

Alice: “That.”

This is not going to be an easy sale. I bail out of this conversation.

Larry stops, he’s 30 or close to it. I venture to say Larry sells insurance or used cars; cheap suit, rough shoes.  He takes a sip, picks up a box of VMA and quickly scans the supplement facts. “A whole food organic vitamin, this stuff is pretty cool and it actually tastes good.  What’s the sweeter?”

“Organic Palm Flower nectar and Stevia.” I got this guy.

Larry throws a box in his cart, says thanks and moves on down the aisle.

Next is “bargain shopper” Martha. She has ten pages of weekly grocery store ads in the purse section of her cart and her cart is full of sales items. “I use this stuff and I like it?”

Me: “Where do you buy it?”

Martha replies, “Costco…” Martha is confused or she doesn’t want to listen to my spill, all the same.  “We don’t sell VMA in Costco,  Martha”

After a few minutes of chit-chatting with Hillary I’m thinking she fits my customer profile to a T. She cares about her health and her appearance.  She picks up the box, reads a side panel, picks up a cup and takes a sip. “Wow…that tastes good.  No harmful chemicals, that’s nice.  I try to eat healthy, but it’s just impossible.”

I reply. “It’s hard to eat enough raw fruits and vegetables to get the proper nutrients we all need. That’s why VMA was developed.  We believe that natural food is what we were intended to eat.  We were not designed to eat synthetic vitamins.”

While talking the Hillary three women slow and look over my table and one says, “Not right now.”

I want to say, “When?”  But I must be nice.

Hillary buys a box.

The next woman asks. “What’s the most important vitamin to take?”

I reply, “Actually I believe nutrition starts with a whole food multi vitamin, vitamins work together and whole food vitamins are absorbed and utilized by the body. When you consume VMA you are getting the best nutrients possible.

“My doctor told me I need vitamin D, not all this other stuff.”

She didn’t buy